I am a proud girl dad raising my family with my best friend in Metro Detroit .For the past 18 years, I’ve lived at the intersection of experiential strategy, production intelligence, and execution. I’ve worked with brands like Google, Pepsi, Ford Motor Company, Chevrolet, Capital One, and Sony — helping them make smarter decisions that lead to lower-risk, higher-impact events.

I’ve seen what works, what fails, and the costly mistakes teams make when strategy, design, and production aren’t aligned. My role has evolved into something simple but rare in this industry:

I help experiential teams see around corners.

I bring clarity to the decisions that shape outcomes — vendor selection, scope development, budget alignment, creative feasibility, risk mitigation, and execution planning.

I’ve also led sales teams, coached producers, and guided clients through high-pressure programs where the stakes are real: tight timelines, complex builds, shifting goals, and big expectations. What I’ve learned is that strong experiential work isn’t luck — it’s the result of honest conversations, clear direction, and partners who tell you the truth early.

Above all, I believe in building trust through candor, consistency, and doing exactly what you say you’ll do. When the work is rooted in those values, the experiences that follow are always stronger.

If you want to elevate the way your team approaches experiential — the thinking, the planning, the risks, the execution — I’m always open to a conversation.